contact Awedore

Please use the form here to contact me. 
I look forward to connecting.

Thanks so much! Kellee

Name *

Eugene OR 97402

(541) 359-5847

Brand-shaping graphic design, product development and print services, since 2006.

The design process is an evolving craft. Always changing, yet staying true to it's core concept.  I offer strategic graphic design, branding, websites and marketing tools, customized to fit your unique needs and growth plan.

The Process

The Process:

Branding: How it Works & What to Expect

Each brand design project can take approximately 3 – 6 weeks.  Full branding projects (which include brand development – printing, website design & social media graphics) can typically take anywhere from 1 – 3 months.   All time estimates are dependent upon the individual project, client timeliness in providing needed materials for project progress/completion, the number/complexity of revisions, client response/feedback timeliness and the current client load schedule.   However, if time is of the essence for your design project, please let me know right away so I can be sure to meet any desired deadlines well in advance of your needs.

Step 1

GETTING STARTED - Like any new relationship, it all starts with an introductory meeting to make sure we are a good match for each other.  After your initial review, I will ask you some questions regarding your business, vision, and about the goals you have for your brand.  You’ll also get the chance to ask me any questions that come to mind.  This introduction will give us both a chance to get to know one another and make sure we are going to make an awesome team. 

Step 2

BOOKING - When we hit it off and find that we are a good team, I will then put together a formal bid for our project scope and send it to you for review and consideration.  If everything proposed is approved, you will then sign a copy of the proposal and complete the down payment invoice to hold your spot in the design queue.  *Please note this deposit is non-refundable.

Step 3

HOMEWORK - I will give you a little homework to prepare for our upcoming project.  I will send you a list of items needed to get us going.  If need be, we may schedule an additional meeting to answer any new questions that come up, or to propose a new idea/model for you to consider.  This information will provide me valuable insight as I jump into your brand design process.

Step 4

INSPIRE - Woo hoo!  Your project start date is here, so we’ll dive right in.  My first step in the branding process will start with an inspiration board.  I will study your existing brand, goals, market competitors and consumer base, in order to create a color palette and basic style inspiration – this will set the overall tone of your new brand or re-brand.   Typically, you can expect to receive your first inspiration board within 5-10 business days of your start date.  You’ll then have a chance to review and request up to 2 rounds of revisions until you are excited with the overall direction.

Step 5

CREATE - Now that we have established and finalized your inspiration board, I will then get to work on creating the cornerstone of your new brand – the logo.  The logo design process can take approximately 10 - 15 business days to complete.  During this phase you will receive a few (typically 3-5) unique logo concepts designed based on the information given in the initial stages and your approved inspiration board.  Once received, you will have the opportunity to review and request up to 2 rounds of revisions from your selected new logo design.

Step 6

POLISH & DELIVER - Now it’s time to put it all together, to create your final look: {baited breath} your new Brand Style Guide!  I will bring your logo, color palette, inspiration board and logo variations together – along with any social media icons, fonts, patterns or other approved elements into a complete brand guide.  Once your approval is received, and your final payment is made, I will package up your entire Brand Style Guide and send it to you.  This will include accessible files for your access and quick reference, as well as, native files for any designer’s use, as you see fit.

Step 7

PRINT & SOCIAL BRANDING - We can now take your new brand and continue it through your printed materials and online presence (business card, business letterhead/note card and envelopes, stamp, hang tag, stickers, brochures, postcards, vehicle graphics, POP displays, website, Facebook and YouTube pages, etc.) to complete your seamless new look.  And the best part is, I can also manage all of your printing needs too!   I am a full-service design studio. I work with several print brokers to ensure delivery of the highest quality printing, for a competitive price and in a timely manner.   I've worked in the print and commercial graphics industry for years – the knowledge and relationships I've gained can be used to your advantage too.  Projects big or small, I’ll happily help you print it all.  *I can even offer you direct mailing services expedited from the print house to your customer's doorstep.

Full Brand & Web Design Process

Step 8

WEB DESIGN - While I place the appropriate print orders, now is a good time to get started on your new website.  Please allow approximately 2 - 4 weeks for design and development of your site.  By this time, you will have completed the needed content for each page.  All site photography and written content is due prior to website design and lay up.   During this step, the design of the home page and all interior pages will be completed before the initial review.  At the end of this step, you will be delivered a live test site link for your review and approval.   Please note, any delays in content delivery may delay your project and bump it back in the design queue.  *If any changes are requested by client after launch approval, it will be billed separately.

Step 9: Launch

LAUNCH - Once approved, our final checklist is complete and all systems are a go, I will launch your new site to the world.   At this time, I will also schedule our introductory tutorial to provide you access and show you how to make updates to your site from the back-end.   Up to 3 hours of website training is included in your project bid.  I am available to answer any questions you may have during these tutorials.  *Or if you’d prefer NOT to maintain your site in-house, I can happily maintain it for you.  I do offer competitive website management services billed by half hour increments, or I can offer additional web maintenance training for one hour increments as well.

Now breathe . . .  you’ve just been launched with a strategic & limitless new brand!